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Media, Telecom & Gaming DIVINIA KNOWLES | MIND CANDY President & CFO SPEAKER BIO Divinia is a driving force behind Mind Candy, turning it from a small start-up, to a successful family entertainment company with a portfolio of brands and products: World of Warriors, Popjamand Moshi Monsters. Divinia is the company’s President and CFO and runs the company in partnership with founder Michael Acton-Smith. Her areas of expertise include driving sales, brand development, product launches, building market share and global distribution networks.In addition Divinia is also the founder and organiser of a networking group of 100+ COOs from the most influential start ups in the London tech scene KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters London, UK Mind Candy is building the world’s greatest family entertainment company for the digital Office Locations Brighton generation. Mind Candy is a portfolio of magical brands with a digital heart: World of Warriors, PopJamand Moshi Monsters. Mobile phones and tablets are taking over the world faster than Founded 2004 any other technology. Our aim is to create fun, empowering, inspiring and magical No of Employees 115 entertainment for the swipe generation. Active Markets Worldwide Business Overview Family Entertaiment Recent Milestones Launched World of Warriors in Nov 2014 KPI#1 World of Warriors - 5.5m downloads since launch in Nov 2014 KPI #2 Moshi Monsters has over 80m registered users in 150m territories KPI #3 Popjam’sstent time of15 mins a day Selected Jamie Oliver, Vivid Imagination, Penguin, Toys Clients/Partners R Us, Tesco, Random House, Moose Toys, Dan & Phil, Niki and Sammy Website mindcandy.com 30

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