Infrastructure WENDY JEPHSON | SYBENETIX Co-Founder SPEAKER BIO Wendy is a business psychologist who models human biases, heuristics and conduct into Enterprise Behavioral Analytics that transform financial institutions’ investment performance and conduct so they can deliver higher returns while being compliant with new regulations. At Sybenetix, Wendy leads a unique multi-disciplinary team of experts in behaviour management, cognition, human factors and expertise development that, for the first time, has modelled the complexity of decision-making skill for the investment management industry. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters London, UK Sybenetix is the leading Enterprise Behavioural Analytics company working with hedge funds, banks and asset managers to systematically improve investment performance, risk and conduct management at the individual, team and company-wide level. Office Locations London The EBA System provides the unprecedented insight and behaviour management tools needed to improve decision-making skill, counter behavioural biases and poor conduct. Founded 2011 Institutions use this single System to attract assets and build reputation. No of Employees 30 Active Markets Europe Recent Milestones Sybenetix recognized as leading Market Conduct firm by Bain Website sybenetix.com 113