Ecommerce DR. MIRKO CASPAR | MISTER SPEX Managing Director SPEAKER BIO Mirko studied business administration at the University of Münster, where he went on to gain a PhD. The most important appointments in his career to date were as a corporate consultant at McKinsey, with a focus on marketing and strategy, as senior director for business development at the entertainment conglomerate Universal Music and managing director of its mail order subsidiaries, and as a managing partner of the virtual world company Metaversum. As a managing director of Mister Spex, Caspar is responsible for the Marketing, CRM, Category Management, Public Relations and Product Management divisions and is in charge of international markets. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Berlin, Germany Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of directly available Office Locations Berlin, Stockholm designer glasses and sunglasses in Europe, all at attractive prices. In addition to transparent Founded 2007 pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in No of Employees 400+ partnership with 550 local opticians in Germany, Austria, Switzerland and the Netherlands. Active Markets Online Optics The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own optician’s workshop in Berlin, where the final 2016: Opening of the first store. Launch of production and quality control of the glasses takes place. The good quality of the glasses was Recent Milestones partner optician program. Winner of the Red confirmed in December 2014 by the German consumer research and advice foundation Dot Award Stiftung Warentest, which named Mister Spex one of the best tested opticians Ownership Private Throughout Europe Mister Spex counts 2 million customers. The company currently employs over 400 staff and was named best online shop for glasses by the German market research Total Funding $69.6m institute Deutsches Institut für Service-Qualität in 2015. Mister Spex operates its own websites in Germany, France, Spain, Austria, Switzerland, the Netherlands and Great Britain and took Scottish Equity Partners, Goldman Sachs, over the Swedish online eyewear shops Lensstore and Loveyewear in July 2013, as well as Key Investors Grazia Equity, XAnge, DN Capital, High-Tech the Norwegian contact lens retailer Lensit in January 2015. In February 2016 Mister Spex Gründerfonds opened its first store in Berlin and was honoured with the Red Dot Award for its innovative Website misterspex.co.uk shop concept in the same year. 95