Traditional Economy DR. KJELL GRUNER | PORSCHE Vice President Marketing SPEAKER BIO Kjell Gruner is a a marketing executive with a doctoral degree from graduate management school WHU Koblenz. His career debuted with the Boston Consulting Group. He joined Porsche in 1999 and worked for the company until 2004, with his responsibilities including, among others, strategic projects, marketing planning and marketing strategy. From 2004 to June 2010, he worked for Daimler AG, with the most recent position being Director of Strategy for Mercedes-Benz Cars. He also collaborated with Renault-Nissan for matters related to e-mobility. In 2010, Dr. Gruner became the managing director of the Automotive Institute for Management at the European Business School. After that, he joined Porsche as the Vice President of Marketing. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Stuttgart, Germany Porsche AG based in Stuttgart-Zuffenhausen, Germany, is the world’s leading brand of exclusive sportscars. In 2015, the company delivered around 225,000 new vehicles to its Office Locations Stuttgart, Weissach, Leipzig customers around the world, generating sales of EUR 21.5 billion. Founded 1948 The company’s operating income sat at EUR 3.4 billion, making Porsche one of the world’s most profitable automotive companies. Porsche shaped the sportscar segment more than 50 No of Employees 25,000+ years ago with the release of the iconic 911 sportscar. Further model lines have since followed in the form of the 718 Boxster, 718 Cayman, Panamera, Macan, Cayenne and 918 Spyder. Active Markets Worldwide Porsche is also setting milestones when it comes to plug-in hybrid drives: Porsche was the first manufacturer to introduce this technology in high-performance sportscars (918 Spyder), KPI #1 Most satisfied customers exclusive saloons (Panamera S E-Hybrid) and premium off-road vehicles (Cayenne S E- Hybrid). What’s more, with the tests on the 919 Hybrid prototype, Porsche is already achieving Recent Milestones Launch of the Porsche Connect Ecosystem success working on the technology of tomorrow in the LMP1 class of the World Endurance Championship (WEC). This technology is also set to be used in the first purely electric series- production sportscar that will be launched by the end of the decade in the form of the “Mission Key Financials Revenue 2015: €21.5bn Operating Income 2015: €3.4bn E”. Porsche launched “Porsche Connect” in Europe in October 2016 and is currently explanding it’s business model and ecosystem around sporty mobility. Ownership Public Website porsche.com 103