The new frontier is backed by prominent investors and… strong consumer sentiment Fitness, Wearables & Sports ($2.3bn) 2008 34 33 15 15 12 7 6 5 4 4 2008 2010 2010 2012 2008 2010 2013 2011 2012 2003 715 592 519 84 77 63 54 44 39 35 2011 1999 1996 2012 2007 2007 2010 2011 2012 Health tracking device Sports information Visual information Sports analytics Sports video Health tracking app Marketplace Health tracking device Motion detection Sports analytics Sports video Augmented reality Health tracking device Health tracking device Sports analytics Health tracking device Marketplace Motion detection Sports analytics Sports Analytics 5% $0.1bn 95% $2.2bn EuropeUS 10 Source: Company disclosures, websites and press releases, Crunchbase, NOAH Advisors. Note: Data only includes the 10 largest funding in the segment considered. Europe - Capital Raised ($m) / HQ / Year Founded US - Capital Raised ($m) / HQ / Year Founded Funding - Europe vs. US Most Active Investors in Europe Most Active Investors in the US Presenting at
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