CONSUMER GOODS, RETAIL & ECOMMERCE Leading Online Store for Eyewear Products SPEAKER PROFILE KEY COMPANY FACTS • Dirk Graber studied business administration in Key Corporate Facts Traffic Apr-17 Apr-18 Marburg, Hong Kong, Moscow and Leipzig, graduating Headquarters Berlin, Germany Unique Users 0.9m 0.9m from the Leipzig Graduate School of Management • Before the founding of Mister Spex, Graber worked as Founded 2007 Visits 1.7m 1.6m a consultant in the Boston Consulting Group Funding $70m Minutes 08:45 06:25 • He gained experience in ecommerce during his Mobile: 61% Mobile: 56% studies through internships with eBay and Jamba Employees 100-1,000 Sessions Desktop: 39% Desktop: 44% • He also had stints at KPMG and Commerzbank Active Markets International Apr 2018 Direct: 32%, Search: 56%, • As a managing director of Mister Spex, he has Sources Referrals: 6%, Other: 6% particular responsibility for the Business Development, Ownership Private – VCs Dirk Graber Founder & IT, Finance & Controlling, Operations and HR divisions Goldman Sachs, SEP, DN Key Investors Capital, Point Nine Capital, Managing Grazia Equity, Astutia Ventures Director NOAH Content Mister Spex at NOAH Website misterspex.de COMPANY PROFILE MISTER SPEX @ NOAH Doing Business @ NOAH Main Presentation Topics • Mister Spex is Europe's leading online optician. Through its website, the Berlin- based company offers, alongside contact lenses, the most comprehensive Present your business proposal through 1. Why and how to go omni-channel? range of directly available designer glasses and sunglasses in Europe, all at NOAH Connect app 2. The combination of e-commerce with attractive prices brick-and-mortar retail • In addition to transparent pricing and cost savings for complete prescription 3. The digitization of retail glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden • The Mister Spex service team is made up of qualified opticians providing Attendees @ NOAH customer advice by telephone or e-mail. The company has its own optician's workshop in Berlin, where the final production and quality control of the glasses Dirk Graber, Founder & MD takes place • The good quality of the glasses was confirmed in December 2014 by the German consumer research and advice foundation Stiftung Warentest, which named Mister Spex one of the best tested opticians (test 1/2015, p. 86 ff.). 78