ONLINE FASHION OnlinePersonal Shopping Service for Men SPEAKER PROFILE KEY COMPANY FACTS • In 2012 Julia Bösch together with her co-founder Anna Key Corporate Facts Traffic Apr-17 Apr-18 Alex launched OUTFITTERY with the vision to create Headquarters Berlin, Germany Unique Users 9k 33k a shopping experience for men that is convenient, fun and inspiring Founded 2012 Visits 18k 69k • Prior to OUTFITTERY Julia lead the Minutes 01:55 02:09 internationalization of Zalando Funding €50m Mobile: 9% Mobile: 41% • She studied at Columbia Business School in New Employees 300 (including 150 stylists) Sessions Desktop: 91% Desktop: 59% York, Munich and Madrid Active Markets International Apr 2018 Direct: 37%, Search: 53%, Sources Referrals: 1%, Other: 9% Ownership Private – VCs Julia Bösch Highland Capital Partners, Founder & CEO Holtzbrinck Ventures, Mangrove Key Investors Capital Partners, Northzone Capital, Octopus Ventures NOAH Content OUTFITTERY at NOAH Website outfittery.com COMPANY PROFILE OUTFITTERY @ NOAH Doing Business @ NOAH Main Presentation Topics • OUTFITTERY makes it easier for men to shop for fashion online. Customers simply answer a few questions about their clothing style and sizes at 1. Curated Shopping Market www.outfittery.com Service Providers Interest 2. Men's Shopping Insights • OUTFITTERY’s stylists then personally contact them and put together individual Ecommerce Services 3. OUTFITTERY Business Model outfits which are conveniently shipped to their homes. The customers then keep Marketing whatever they like and send the rest back. OUTFITTERY offers this innovative Analytics service free of charge • The Berlin-based company was founded in 2012 by Julia Bösch and Anna Alex and now employs 300 people. 150 stylists are solely dedicated to the fashion Attendees @ NOAH desires of their customers • More than 500.000 men have used OUTFITTERY Julia Bösch, Founder & MD • Over 100 high-quality fashion brands are on offer. The company is currently active in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden and Denmark. 87