DIGITAL & TMT Digital Sports Media Company Poweredby Socially Driven Content SPEAKER PROFILE KEY COMPANY FACTS • Asaf is the Chief Executive Officer of Minute Media, Key Corporate Facts Traffic Apr-17 parent company of 90min. Asaf founded 90min in Headquarters London, UK Unique Users 51m 2011as FTBpro. Since then, 90min has grown to be Founded 2011 the world’s largest football media platform, driven by a Visits 155m contributor-driven model, and has expanded the brand throughout Europe, North America, South America Funding $59m Minutes 01:37 and Asia. Asaf is involved in all aspects of Minute Employees 100-1,000 Media’s growth and operations, from product Mobile: 92% development to marketing and content. Sessions Desktop: 8% Active Markets Global • Prior to 90min, Asaf was the founder and Chief Marketing Officer at Top 7 International and also spent Ownership Private – VCs Asaf Peled four years at Cisco Systems Israel where he was Founder & CEO responsible for business development in the Israeli Battery Ventures, Dawn Capital, market Key Investors Gemini Ventures, North Base Media, P7S1, Qumra Capital • Asaf has a M.B.A. from The Wharton School at University of Pennsylvania and a bachelors of arts NOAH Content Minute Media at NOAH from Tel Aviv University. He resides in London and his Website minutemedia.com favourite team is the San Antonio Spurs COMPANY PROFILE MINUTE MEDIA @ NOAH Doing Business @ NOAH Main Presentation Topics • Founded in Israel in 2011 with the mission to build the world’s largest digital football community - 90min, today day we have grown to 3 O&O communities Present your business proposal through 1. Growth of digital publishing and 175 people in 12 cities across 4 continents. Our platform powers content, NOAH Connect app 2. Impact of changes in Facebook on digital advertising and technology experiences for our communities, hundreds of global publishers brands and some of the world’s biggest publishers 3. Reaching scale in digital publishing • Through a revolutionary mobile-first, community marketing strategy, Minute through superior technology Media connects millennials with timely, snackable content across every format, including video. Five international newsrooms and 5 video studios publish 1000 original pieces of content a day in 12 languages and produce original and branded video series. Over 85M millennials watch 250M original videos a month Attendees @ NOAH on our sites, and another 500M consume our content through Minute Media Asaf Peled, Founder & CEO partners and social channels • The same centralised, open platform that powers Minute Media’s global communities, also powers the content, advertising and product experiences for some of the world’s biggest publishers including Sports Illustrated, USA Today, Univision, Hearst, Oath, Turner and 100+ more 76