B2B & SOFTWARE CustomerReviewPlatform SPEAKER PROFILE KEY COMPANY FACTS • Peter Mühlmann founded Trustpilot in 2007 and has Key Corporate Facts Traffic Apr-17 Apr-18 been the main driver behind the company’s continued Headquarters Copenhagen, Denmark Unique Users 9.2m 14.4m global expansion, building the biggest online review company for e-commerce Founded 2007 Visits 15.3m 20.8m • Over the last ten years, 35-year-old Mühlmann has led Trustpilot from a small Danish startup to an Minutes 01:53 01:54 international, multi million-dollar company with more Funding €110m than 600 employees spanning seven offices and six Mobile: 41% Mobile: 48% different countries. Employees 100-1,000 Sessions Desktop: 59% Desktop: 52% • He holds a bachelor’s degree from Aarhus University Active Markets Global Apr 2018 Direct: 37%, Search: 53%, Peter Mühlmann School of Business, and after founding Trustpilot, he Sources Referrals: 5%, Other: 5% Founder & CEO decided to focus on the company • In 2013, Peter Mühlmann was named Danish Ownership Private – VCs Entrepreneur of the Year by EY. He lives in SVB, Draper Esprit, Vitruvian Copenhagen but spends a large portion of the year at Key Investors Partners, Index Ventures Trustpilot’s offices outside of Denmark Website trustpilot.com COMPANY PROFILE TRUSTPILOT @ NOAH Doing Business @ NOAH Main Presentation Topics • Trustpilot is a customer review platform that help businesses impress, improve and innovate by engaging and collaborating with customers. We do it by giving Present your business proposal through 1. We live in the consumer era where millions of people an open, honest and free place to share and discover reviews NOAH Connect app influence has truly shifted from of businesses. And by giving businesses the knowledge, tools and technology businesses to consumers to turn what consumers say into tangible business results. We believe that if 2. The people-powered era mean that a everyone helps each other build a world bursting with endlessly improving brand is defined by consumer customer experiences, then we’re all working to make the future a brighter place experiences and feedback and only truly • With more than 40 million reviews of 200,000 businesses from a variety of open and collaborative businesses can survive and succeed industries worldwide, Trustpilot is quickly becoming the world’s leading independent review site 3. Trustpilot is an open to all review • With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and platform that creates ever-improving Vilnius, Trustpilot's 600 employees represent more than 40 different nationalities experiences for everyone and help businesses innovate and grow Attendees @ NOAH Peter Mühlmann, Founder & CEO 114