Maryland KEY CORPORATE FACTS / KPIS INVESTOR DESCRIPTION Offices Hamburg Maryland GmbH is the direct investment division of Mayfair SE, the private family office of Günter and Daniela Herz, former owners of the Tchibo Group. Maryland aims to establish a portfolio of long-term direct investments. The focus is on companies with a strong business model and long-term growth prospects preferably in branded consumer & retail, online/digital media, or the services sector. Transaction structures may Active Markets Global range from minority to majority holdings, private or public companies, typically on an all-equity basis. Founded 2004 Employees 7 Current Fund Size N/A Use of Debt Yes SELECTED PORTFOLIO COMPANIES Global leader in Testing, Inspection & Certification (ship classification, oil & gas, energy and business AUM N/A assurance/ISO certification) #3 global TIC services company, €2.5bn revenues, 13,500 employees Target Investment Size €50m - €1bn Innovative, Italian fast-casual restaurant concept 180 restaurants in 32 countries worldwide (€0.5bn system-wide revenues) Target Geographies Europe, Americas Mayfair acquired 44% holding in 2011 Support for global roll-out of the business Target Sectors Digital, Media, Consumer, #3 global sporting goods brand leading in the sport lifestyle segment Business Services Mayfair acquired 27% holding in 2005; sold to PPR in 2007 Investment Style N/A Deal Structures control, joint control, minority, etc. KEY CONTACTS long-term growth prospects Hinrich Stahl • Responsible for Mayfair’s direct investments since 2004 unique assets [Photo] Key Investment Criteria global business model Managing Director • Previously Apax Partners and McKinsey & Co. low capital intensity Email: [email protected] • MBA INSEAD (Fontainebleau) strong management team Website N/A [Photo] Helge Lützen • Joined Maryland in 2008 Contact Email [email protected] Director • Previously Citigroup Global Markets Email: [email protected] • EBS Oestrich-Winkel Contact Phone N/A INVESTOR BOOK 102