TA Associates Invests in Israeli Online Food Marketplace 10Bis NOAH Advisors acted as exclusive financial advisor to 10Bis and its shareholders Transaction Summary May 2016 Investment in On 23rd of May 2016, 10Bis (www.10bis.co.il) – #1 online platform in the Israeli restaurant and food ordering market – announced an investment by TA Associates 10Bis Financial details of the transaction were not disclosed TA Associates will help 10Bis to execute its multi-layered growth strategy, with the Israeli B2C market opportunity as its main focus in the short-term Overview of 10Bis by In the B2B market in Israel, 10bis operates a leading online food marketplace that allows businesses to provide employee meal benefits programs The 10bis platform is integrated into a company’s human resources and accounting systems, with employees’ allowances made available through a dedicated 10bis account Exclusive Financial Advisor to 10Bis and its shareholders 10bis clients include leading Israeli corporates as well as large multinational corporations Employees can make restaurant purchases via the 10bis mobile app or website, or by using a 10bis card in person at participating restaurants. Individuals can also use the 10bis platform to order personal meals from the comfort of their home ® In 2015, 10bis entered the B2C market with the launch of its direct-to-consumer offering The rapidly growing platform provides quick and easy access to thousands of restaurant menus, reviews and ratings, while offering discounts, special promotions and other benefits Deal Teams 10bis processes more than one million orders per month across a network of more than 3,500 Tamir Carmel, Tomer Fefer, restaurants in 20 cities in Israel Nurit Shaked Founded in 2000, 10bis is headquartered in Tel Aviv Naveen Wadhera, Morgan Seigler, NOAH Advisors’ Role Stefan Dandl, Max Cancre NOAH Advisors acted as exclusive financial advisor to 10Bis and its shareholders Rami Sofer, Veran Vistanetzky This marks NOAH Advisors’ 4th transaction in Israel in the last 24 months: Sell-side advisor to Drushim and its shareholders in its 70% stake sell to Yad2 in September 2015, advisor to BiScience in its minority Marco Rodzynek, Jan Brandes, deal with WPP in July 2015, and advisor to Yad2 and its shareholder Walla! in its 100% sale to Axel Nikhil Parmar, Aleksander Skwarczek Springer in May 2014 ® 31