ProSiebenSat.1 and General Atlantic Invest in KäuferPortal NOAH Advisors acted as exclusive financial advisor to KäuferPortal and its shareholders Transaction Summary October 2016 On 12 October 2016 KäuferPortal announced an investment from ProSiebenSat.1 Media SE and General Investment in Atlantic Each party acquires a 42 percent stake, buying out all non-management shareholders All other shares will remain with the company’s founders Robin Behlau and Mario Kohle Both of the founders will remain at KäuferPortal in their current functions; Robin Behlau as CEO, Mario by Kohle as chairman of the advisory board Overview of KäuferPortal 84% Ownership KäuferPortal is the market leading online portal in Germany that connects customers with a vendor network for consulting-intensive products and services for home improvement and financial services Exclusive Financial Advisor to KäuferPortal and its Shareholders Matches sellers advertising mostly regionally but offline with buyers researching online KäuferPortal helps consumers obtain and compare offers from regional companies before making a major purchase Received more than 1.2 million customer requests in the last 12 months ® Strong financial performance and ongoing profitability The top 10 product categories account for majority of revenues and are all profitable Deal Teams Founded in 2008 and headquartered in Berlin, Germany Robin Behlau, Mario Kohle, Mathias Klement, Jochen Ziervogel, Robert Schleusener NOAH Advisors’ Role Claas van Delden, Florian Tappeiner, NOAH Advisors acted as an exclusive financial advisor to KäuferPortal and its shareholders Sebastian Gschwender, Daniel Frechen NOAH Advisors worked closely with Käuferportal for around a year, exploring a number of strategic Jörn Nikolay, Christian Figge, options to position the company for the next phase in its growth story Christian Osterland Chairman Mario Kohle presented at NOAH Conference London main stage in November 2015 Marco Rodzynek, Jan Brandes, CEOs of over 70% of Europe’s largest Internet exits in the last years have presented on the NOAH Justus Lumpe, Nikhil Parmar, stage at some point ® Aleksander Skwarczek 29
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