Adobe Pays $800m For Fotolia, #1 EU Stock Photo Marketplace NOAH Advisors acted as the exclusive financial advisor to Fotolia and its selling shareholders Transaction Summary December 2014 Announcement of the sale of 100% of On 11th of December 2014, leading stock photography website Fotolia (www.fotolia.com) announced the 100% acquisition by Adobe Systems Inc. (NASDAQ:ADBE) for a cash consideration of $800 million The transaction will enable Adobe to further integrate a key resource for users of its flagship ‘Creative Cloud’ subscription software for professionals which includes Photoshop, Illustrator, InDesign, Dreamweaver and much more to Overview of Fotolia for $800m Launched in 2005, Fotolia is Europe’s leading stock photography website, providing its members with access to an ever-expanding library of creative content including images, vectors, illustrations and video clips Exclusive Financial Advisor to Fotolia and the Selling Shareholders Fotolia has over 500,000 photographers contributing images to the platform and 7 million users with a truly global presence through availability in 15 different languages Buyers can access a bank of over 34 million royalty-free files which can be used for any design project or document, without time limits ® The company is run by a highly experienced management team led by its founding CEO Oleg Tscheltzoff Deal Teams NOAH Advisors’ Role Oleg Tscheltzoff NOAH Advisors acted as the exclusive financial advisor to Fotolia and its selling shareholders Philipp Freise, Lucian Schonefelder, Fotolia has been a close relationship of NOAH Advisors for over 5 years and has presented at the NOAH Renald Kappel Conference since the first event in 2009 in London Previously, NOAH Advisors acted as Fotolia’s exclusive financial advisor in the $300m growth capital deal John Meeks with KKR in May 2012. The deal represented KKR’s first growth equity deal. KKR is investing from USD 30 million upwards to help entrepreneurs to scale their businesses globally In April 2009, NOAH Advisors was the exclusive financial advisor to Fotolia in the sale of a majority stake Marco Rodzynek, Jan Brandes, to TA Associates. This was the first transaction of NOAH Advisors ® Nikhil Parmar, Marija Sevcenko 33
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