Become a NOAH Partner

Become a NOAH Partner ® Connecting Leaders to Empower the European Digital Ecosystem th rd 8 London 3 Berlin 10-11 November 2016 22-23 June 2017

Two Conferences Two Objectives One-of-a-Kind Audience 10-11 November 2016 22-23 June 2017 • Number 1 industry event for the European Internet ecosystem • Platform for discussing disruptive Internet-related trends for senior executives to do business across 10 key industries: • Connecting leading and mature European Internet companies • Advertising • Fintech to global financial investors and strategic partners • B2B • Media, Telecom & • Consumer Goods Gaming • Healthcare, Science & • Mobility Education • Retail • Home Automation • Travel & Tourism • 2,000+ attendees • 3,500+ attendees • C-level executives of over 1,000 corporate and financial Internet investors • C-level executives of over 1,000 corporate and financial Internet investors • Leading B2B service providers • Senior executives and decision makers across all industry sectors • Old Billingsgate, London • Tempodrom, Berlin • Co-hosted by NOAH Advisors and Axel Springer Mission Statement The NOAH Conference provides a platform for leaders of the digital economy to meet and interact. The target audience spans from entrepreneurs, investors, corporate executives, networkers to leading industry journalists. 2

NOAH 2016 TRAILER ® 3

Eric Schmidt Travis Kalanick Executive Chairman CEO Rubin Ritter ® Member of the Dr. Mathias Döpfner Management Board Dr. Dieter Zetsche CEO HIGH PROFILE Henry Blodget Chairman of the Board SPEAKERS CEO, Editor-In-Chief of Management Jonas Drueppel NOAH 2015 KPIs CEO Simone Menne CFO 4,000 Attendees Ralph Hamers 220 Speakers Niklas Östberg CEO 65 Sponsors & Partners Co-Founder & CEO 26 Workshops Hakan Koç Berlin 2016 KPIs CEO Glenn Fogel 3,000 Attendees Arianna Huffington Head of Worldwide +100 Speakers Pieter van der Does Co-Founder and Strategy and Planning CEO Editor-in-Chief 58 Partners 13 Workshops Oliver Samwer Founder & CEO Thomas Ebeling London 2016 KPIs CEO 2,000 Attendees Riccardo Zacconi Herbert Hainer Founder & CEO CEO Dr. Klaus Hommels Founder & CEO Corporate Internet Rainer Maerkle General Partner Martin Schulz Philipp Freise President European Parliament Partner Patrick Healy Deputy CEO Politics Sigmar Gabriel Investor Federal Minister for Economic Sonali De Rycker Affairs and Energy Partner Niklas Zennström Günther Oettinger CEO Commissioner Digital Economy & Society Mike Lynch Founder & CEO 4

® Attendee Figures 8,610 Unique Attendees London 4,002 to Date Berlin 3,017 400+ Unique Speakers 1,614 1,709 800+ Company Financings and M&A 1,142 1,354 Transactions Originated @NOAH 600 650 Germany 30% 2009 2010 2011 2012 2013 2014 2015 2016 YTD UK 29% Senior Decision Makers US 6% Other 35% C-Level 28% Launched in 2009, the NOAH Conference has grown into the preeminent European event where MD, Partner 18% over 4,000 senior executives and investors meet to Corporate Executives 13% Owner, Founder 7% • Gain insights into the latest proven concepts Internet Entrepreneurs 52% Board Member 4% • Network and establish new business and Executives relationships Investors Senior Manager 3% • Find customers and top B2B service providers 24% PM, Investment Partner 1% • Enjoy other events organized around the main Press 2% conference (Speaker Dinner, satellite events) Press 1% Other 10% ~60% senior decision makers 5

10 - 11 November 2016 OLD BILLINGSGATE 6

VENUE & NETWORKING 7

22 - 23 June 2017 TEMPODROM 8

VENUE & NETWORKING 9

2,000+ Attending Companies Over The Past Two Events 10

DATE COMPANY ON STAGE HEADQUARTERS BUYER VALUATION ($M) May-11 @NOAH09 Luxembourg 8,000 M Nov-13 @NOAH09 Sweden Multiple Mega Fund Raises 5,000 &A Nov-15 @NOAH15 UK 4,780 Aug-15 @NOAH09 UK 3,667 Sep-14 @NOAH16 Germany Various 3,000 Jan-14 @NOAH11 UK 2,800 Oct-15 @NOAH13 Russia 2,729 Nov-13 @NOAH16 Germany 2,500 Nov-12 @NOAH10 US 1,800 Mar-15 @NOAH09 UK 1,550 Jan-14 @NOAH10 France (Minority) 1,500+ Dec-14 @NOAH16 The Netherlands Multiple Fund Raises 1,500+ Jun-13 @NOAH11 US 1,100 Dec-12 @NOAH11 Germany 1,050 Sep-14 @NOAH09 UK 1,000 ® Mar-14 @NOAH13 Sweden Multiple Fund Raises 1,000 Mar-14 @NOAH12 Czech Republic 1,000 Jan-11 @NOAH11 France 846 Dec-14 @NOAH14 US 800 Feb-14 @NOAH09 UK (Controlling) 800 Oct-13 @NOAH12 UK (Undisclosed %) 800 Real Winners on Stage Feb-15 @NOAH15 Germany (51.7%) 706 Jan-15 @NOAH11 UK 680 Apr-11 @NOAH15 Germany (60%) 600 The NOAH Conference consistently features Apr-16 @NOAH13 Spain 570 May-15 @NOAH14 Turkey 589 winners of the future, often before they are May-12 @NOAH09 France (50%) 450 widely known. Over the last 5 years, companies Sep-15 @NOAH16 USA 440 raised or were acquired for a total of well over Feb-13 @NOAH09 Spain (30%) 345 Jan-11 @NOAH10 UK 320 $50 billion after presenting on the NOAH stage. Oct-12 @NOAH10 Germany 311 May-16 @NOAH16 Israei (undisclosed %) 300 Jul-12 @NOAH11 Czech Republic 250 Apr-16 @NOAH15 UK 241 Aug-15 @NOAH16 Austria 240 Jun-15 @NOAH15 Germany 236 May-14 @NOAH12 Israel 228 CURRENT Mar-15 @NOAH14 Germany 219 DATE COMPANY ON STAGE HEADQUARTERS MARKET CAP ($M) Oct-14 @NOAH11 UK 210 Oct-10 @NOAH09 UK 7,870 Jul-14 @NOAH16 Switzerland Multiple Fund Raises 200 IPO Sep-14 @NOAH16 Germany 6,783 May-14 @NOAH10 Turkey 200 Oct-15 @NOAH16 Germany 3,640 Oct-14 @NOAH12 Germany 190 Oct-14 @NOAH16 Germany 3,486 May-16 @NOAH15 Spain 166 Oct-13 @NOAH11 France 2,720 Jun-16 @NOAH16 USA 148 Jan-12 @NOAH09 Czech Republic 1,078 Sep-14 @NOAH12 Italy 100+ Nov-13 @NOAH12 Israel 1,394 Oct-14 @NOAH10 Spain 100 NOAH Apr-14 @NOAH13 Spain 224 Jun-14 @NOAH13 Israel 100 Advisors was the Apr-14 @NOAH12 Switzerland 178 Oct-13 @NOAH12 Israel 100 sell-side advisor May-15 @NOAH10 Germany 116 Oct-12 @NOAH11 Germany 50 Jul-14 @NOAH12 Israel 85

Over 50 Top Partners to Date Recent NOAH Partners Strategic Partners Premium Partners Event Partners eventures NOAH B2B Top Picks Payment Professional Business Wealth Secondary Services Networking Process Management Market Outsourcing Leadership Legal Mobile Strategy Private Services Services Living Consulting Aviation Project: 2014 Restyled NetJets logo Date: 05.2014 Notes: Optical spacing has been corrected Colours: and letters have been slimmed down for a PANTONE: 8400 C Brand Creative Department more modern and elegant look CMYK: K 55 RGB: R129 G128 B129 HEX: #929092 Public Visual CRM SEO Audience Relations Search Platform Agencies Measurement Market Data Marketing Coworking Research Collection Cloud 12

PARTNERS @ NOAH 13

The NOAH Approach As a Partner of NOAH, you enjoy a full year relationship. Partnering with NOAH is performance based advertising combined with brand building 2016 10-11 November 2017 22-23 June Two Main Events NOAH16 London NOAH17 Berlin 2016 2017 City Networking Events September November January with Main NOAH Partners London Berlin Zürich Beta to be launched in 2017 NOAH Connect Always on platform informing the NOAH ecosystem about service offerings of its partners Customer leads delivered to main NOAH Partners throughout the entire year Micro marketing jointly developed with NOAH to the 50,000 people in our database Access to NOAH Database Targeted approach. Knowing who is relevant to what service and how the decision process works 14

NOAH Partnership Opportunities The NOAH Conference is an ideal platform with a variety of sponsorship options to help you achieve your business objectives YOUR PARTNERSHIP OBJECTIVES GENERATE LEADS PROMOTE BRAND FIND INVESTORS / INVESTMENTS Targeted marketing to a large and 5,000+ of the most relevant decision Highest density of leading global highly focused client base makers in European Internet investors and top level management Direct contact with key decision 50,000 database addressed via email of European Internet companies makers at the event marketing Fantastic track record of transactions Integration into NOAH Connect Long-term visibility on NOAH website, and financings originated at the NOAH NOAH Connect and media channels Conference PARTNERSHIP TIERS PREMIUM PARTNER STRATEGIC PARTNER EVENT PARTNER Top line brand positioning Highly visible positioning in all Event-focused partnership Category exclusivity documentation Branding and / or active promotion Branded materials Branded materials (e.g. exhibition stand, workshop) Side events support Side event support Integration in all event communication VIP services Branding and / or active promotion B2B Top Pick Branding and / or active promotion 15

Overview Package Short Description Bar Area Main bar in centre of the main hall and/or the terrace lounge BRANDED AREA VIP Lounge VIP networking area on the mezzanine floor bridge over the main hall Branding Exhibition Floor Bar Area with espresso bar and snacks for speakers and selected “VIPs” BRANDED GIVEAWAYS Suggest branded high-value giveaways FEATURED B2B PROVIDER One or two conferences Promotion as exclusive B2B provider in selected product category. Pricing depends on category PACKAGES Package Exhibition stand on Presentation Floor + 30-45 minute workshop omotion Sponsored 30-45 minutes workshop (relevant interesting product presentation) on a dedicated WORKSHOP floor in front of an audience of up to 300 INVESTOR STAGE NOAH London 20-min presentation on a dedicated investor stage EXHIBITION STAND Large (Exhibition Floor) Exhibition stand with table and four chairs Active Company PrSPONSORING INDUSTRY TRACK One or two conferences Advertising, B2B, Consumer Goods, Healthcare, Science & Education, Home Automation, Fintech, Media, Telecom & Gaming, Mobility, Retail and Travel & Tourism Advertising in a single issue of the NOAH Newsletter Newsletter Ad (Full page) Run up to single event or 3 issues (+ page in “Getting Ready” presentation ahead of a conference) Full year / 6 issues (+ page in “Getting Ready” presentation ahead of a conference) OTHER Wi-Fi Sponsorship Your company fully associated with the Wi-Fi setup (badge logo, codes) Other Satellite Events Organise your own event for selected guests around the NOAH Conference Start-up Competition Become the main partner for the NOAH Start-Up Competition Dinner Sponsor NOAH London Conference Dinner Other Contact us with suggestions: [email protected] 16

Berlin 2017: Become an Industry Track Partner ADVERTISING B2B FOR EACH INDUSTRY TRACK TRACK LEAD PR COVERAGE CONSUMER GOODS 15 min keynote In-depth pre and post event coverage Leading the track: 90 - 120 minutes per Interviews & theme pieces FINTECH track within the main stage program Close cooperation with Axel Springer Optional moderation by partner Only 1 partner per industry HEALTHCARE, SCIENCE & EDUCATION BRANDING SIDE EVENTS AND DATABASE HOME AUTOMATION Track labelled in partner’s name Support in organizing side events e.g. Prominent features in all NOAH Conference workshops, dinners, etc. materials Access to NOAH’s marketing database MEDIA, TELECOM & GAMING Ability to integrate partner content MOBILITY SPEAKER DINNER Access to NOAH’s speaker dinner RETAIL TRAVEL & TOURISM 17

BECOME A B2B TOP PICK Effective high quality lead generation at and around NOAH Conferences through an exclusive promotion in your category Benefits of Becoming a NOAH Recommended B2B Service Provider Marketing to entire NOAH database Generation of high-quality leads Finest VIP networking opportunities of over 50,000 senior Internet throughout the year at the conference executives and investors • We will promote your services to our • 5 free tickets for the event, enabling • Announcing you as our partner in clients throughout the year direct contact with key decision an email to the 50,000 large NOAH • Presence on our website at NOAH makers Database ticket checkout lead-gen page with • Access to the VIP networking area • Emails to promote your firm as the further information for participants • Participation in all VIP events best choice for your business segment • Integration into NOAH Connect to a highly relevant audience • Your company logo on our website and all marketing materials • Ability to meet and sign contracts at NOAH 18

Other Sponsorships Speaker Wifi Dinner Conference Lunch VIP Shuttle Service Satellite Events: e.g. Private Dinners Lead Icecream Generation 19

City Networking Events - for Major B2B Service Providers City Networking Events London Berlin Zurich Barcelona NOAH London City Event 2016 - Impressions SPEAKERS ATTENDEES Exclusive for Major B2B Service Providers Highly curated list of local opinion leaders – (3 only per event) CEOs, board members, serial entrepreneurs, 10min speech per provider investors, regulators Prominently featured in NOAH Newsletter, 50-100 selected attendees per event exclusive event invitation to c. 100 – 300 potential attendees THEMES FORMAT Focused on high level and current topical Exclusive venue with excellent catering themes of the digital industry Drinks reception: ~ 1 hour Depending on the speakers / presenting Dinner: ~ 2.5 hours partners Costs to be shared among the presenting providers Series of exclusive networking events with selected high profile NOAH partners 20

NOAH CONNECT - The Online Marketplace for the Online Industry INVESTORS SERVICE PROVIDERS “Find your investor” “Find a top B2B service provider” Criteria include size, sector focus, sector 150+ B2B categories with over 1,000 experience, deal type for 800 Angels, VCs, providers Family offices, etc. NOAH B2B Top Picks featured prominently NOAH deal list for selected parties only Lead generation for qualified leads Investor profiles (companies and individuals) Embedded crowd sourced customer feedback TRANSACTIONS DATA 1st European digital ecosystem platform “Find your deal” Marketing platform for B2B service provider “Find information and learn” NOAH deal list for selected parties only Company, Industry profiles Fundraising: Connecting investor with companies Over 15 API partners Self service platform for start-ups 50,000 executive targeted user base Traffic External deal leads from all major Free of charge in its first phase Valuation European deal platforms News Enterprise subscriptions for NOAH Conference Customised personal pages Launch in 2017 (beta version) LEADERS CONNECT Bringing NOAH Conference online - “Find an expert” All Year Round! “Networking Tool” Serial entrepreneurs Closely integrated with the NOAH Angels and investors Conferences Intelligent people search (experience) Attendee list Integrated with LinkedIn (API) Messaging and meeting calendar tools Mobile application launched for NOAH16 Berlin LAUNCH PARTNERS 21

The Venue - What Happens Where? NOAH LONDON - OLD BILLINGSGATE 22

The Venue - What Happens Where? NOAH BERLIN - TEMPODROM 23

® NOAH Conference brachte FinTechs Foto: Gregor Fischer / dpa und etablierte Banken ins Gespräch Selected Eine Konferenz für die Gründer der Das digitale Ökosystem ist der Schlüssel. In digitalen Welt diesem Punkt war sich die Finanzwelt auf Press Auf der Start-up-Konferenz Noah im Tem- der NOAH Conference, einer der europaweit podrom berät die IT-Szene über die Zukunft wichtigsten Konferenzen für Entscheider aus Europas. Gründergeist trifft dabei auf Kapital. der digitalen Wirtschaft, einig. Read more Clippings Read more Startup Valley 10.06.16 Berliner Morgenpost 09.06.15 Tag 1 der wichtigsten IT-Konferenz Axel Springer NOAH Konferenz Europas Berlin zieht 3000 Teilnehmer ins Investoren und Start-ups auf Tuch- Die Highlights der NOAH. Read more Berliner Tempodrom fühlung Im Tempodrom am Anhalter Bahnhof Zwei Tage lang werben Start-ups in Berlin Bild 08.06.16 versammelten sich mehr als 3.000 Teil- um neue Geldgeber wie Rocket-Chef Sam- nehmer zum größten Branchenevent der wer. Um Europa zu stärken, sieht EU-Kom- europäischen Internet- und Digitalwirtschaft. missar Oettinger aber vor allem die Old Wenn Start-ups auf die alte Darunter Marktführer wie Daimler, die Deut- Economy in der Pflicht. Read more Wirtschaft treffen sche Bank, Adidas, Lufthansa oder Metro und dirsruptive Herausforderer wie Uber, Von Daimler bis RWE – Die Internet-Kon- Rocket Internet, Freeletics, Priceline Group Potsdamer 10.06.15 ferenz Noah lockt jede Menge Chefs aus der oder Delivery Hero. Read more alten Wirtschaft nach Berlin. Sie stellen sich Startup Valley 09.06.16 der Herausforderung durch die Start-ups im direkten Duell. Read more Handelsblatt 08.06.16 Sechs Dinge, die unser Reporter Foto: REUTERS über unsere Zukunft gelernt hat Auf zwei Veranstaltungsbühnen (das große Noah lockt Google-Titan Eric Colosseum, das kleinere Theater) stehen Millionen-Deals im 15-Minuten- Takt Schmidt nach Berlin dabei die Ideen, wie unser Leben, unser Kreuzberg als Epizentrum der Internetinves- Bei der Start-up-Konferenz Noah stehen Bankgeschäfte, unsere Mobilität oder Ge- toren: Mit der NOAH-Konferenz findet die für Start-ups gar nicht im Mittelpunkt, sondern sundheitsvorsorge in Zukunft aussehen Investoren wichtigsten Digitalkonferenz Eu- Firmen, die bereits Erfolge vorweisen kön- Manager Magazin 11.15 werden. Hier wird sofort klar: unsere Ge- ropas erstmals in Berlin statt. Sie zeigt, dass nen. Das lockt Manager wie Eric Schmidt, sellschaft und selbst die Digital-Wirtschaft die Hauptstadt für den Technologiebereich Oliver Samwer oder Mathias Döpfner. Read stehen vor einem großen Wandel, und zwar immer bedeutsamer wird. Read more more hier Read more B.Z. 08.06.16 Berliner Zeitung 10.06.15 Die Welt 11.05.15 For a complete list of press clippings, please visit our Press page. 24

Pieter van der Does Yair Goldfinger Bruce Aust Nicolas Brusson Jacob Aqraou Oleg Tscheltzoff Shahar Waiser CEO Founder & CEO Vice Chairman Co-Founder & COO Vice Chairman Founder & CEO Founder & CEO SELECTED NOAH SPEAKERS Marco Pescarmona Lars Hinrichs Carl Shepherd Mike Lynch Tomer Bar-Zeev Niklas Adalberth Oskar Hartman Co-Founder & CEO Founder Co-Founder Founder & CEO Co-Founder & CEO Founder Founder & President Olivier Aizac Niklas Östberg Martin Varsavsky Dr. Christian Wegner Rolv Erik Ryssdal Jens Begemann Malte Siewert Founder & CEO Co-Founder & CEO Chairman Member of Exec. Board Digital & Adj. CEO Co-Founder & CEO Managing Director 25

Henry Blodget Dr. Mathias Döpfner Sigmar Gabriel Arianna Huffington Olaf Koch Eric Schmidt Günther Oettinger CEO & Editor-in-Chief CEO Federal Minister for Econ. Co-Founder & Editor-in-Chief CEO Executive Chairman European Commissioner Affairs & Energy Digital Economy & Society SELECTED NOAH SPEAKERS Oliver Samwer Martin Schulz Riccardo Zacconi Niklas Zennström Peter Plumb Michelle Kennedy Branko Milutinovic Founder & CEO President European Parliament Founder & CEO CEO CEO Deputy CEO CEO Sina Afra Greg Ellis Uri Levine Errol Damelin Nilesh Pandya Pierre Kosciusko-Morizet Iñaki Ecenarro Former CEO CEO Former President CEO CEO Founder Founder & ex-CEO 26

Sonali De Rycker Glenn Fogel Dr. Klaus Hommels Zita Saurel Jörg Mohaupt Dom Vidal Thomas Ebeling Partner Head of Worldwide Strategy Founder & CEO Managing Director Partner Partner CEO SELECTED NOAH SPEAKERS Dr. Jens Müffelmann Martin Sorrell Patrick Healy Deven Parekh Philipp Freise Bo Ilsoe Rainer Maerkle CEO CEO Deputy CEO Founding Partner Partner Managing Partner Partner Fabrice Grinda Michael Jackson Avishai Abrahami Dr. Stefan Glänzer Scott Collins Dr. Tim Sievers Jonathan Meeks Entrepreneur & Founder Partner Founder & CEO Founding Partner Managing Director Founder & CEO Managing Director 27

Dr. Dieter Zetsche Rubin Ritter Jessica Federer Travis Kalanick Ralph Hamers Simone Menne Michiel Goris Chairman of the Board of Management Member of the Management Board Head of Digital Development Founder & CEO CEO CFO CEO SELECTED NOAH SPEAKERS Peter Terium Herbert Hainer Hakan Koç Henrik Herr Johannes Reck Florian Gschwandtner Dr. Friedrich Schwandt CEO CEO Co-Founder & CEO Head Germany & Austria Founder & Co-CEO Co-Founder & CEO Founder & CEO International Wealth Management Dr. Markus Pertlwieser Rudolph W. Giuliani Jonas Drueppel Silvio Pagliani Lucas von Cranach Ragnar Sass Chris Morton CDO Private, Wealth & Global Chair Cybersecurity, Privacy & Crisis CEO Commercial Clients Co-Founder Management Practice CEO & Founder & CEO Co-Founder Founder & CEO Executive Chairman 28

Martin Ott Henrich Blase Jochen Engert Or Offer Chris Ohlund Adam Singolda Andreas Koenig MD Northern Europe & CEE CEO / Owner Founder & Managing Director CEO CEO Founder & CEO CEO SELECTED NOAH SPEAKERS Dror Efrat Valentin Stalf Nir Erez Michael Gross Alexander Graubner-Müller Julia Bösch Joey Levin Founder & CEO Founder & CEO Founder & CEO Vice Chairman Co-Founder & CEO Managing Director & Founder CEO Filip Engelbert Hans-Holger Albrecht Lucas Carne Dan Brody Robert Lang Pere Vallès Stan Laurent Co-Founder & CEO Co-Founder VP Business Development President & CEO CEO CEO CEO 29

® ® The NOAH Partnerships Team The NOAH Conference was launched in 2009 and is organised by NOAH Advisors. In case you have any questions, do not hesitate to send us an email. Marco Rodzynek Justus Lumpe Managing Director & Founder Managing Director About NOAH Conference Launched in 2009, the NOAH Conference has grown into the preeminent European event where over 2,000 Internet CEOs, executives and investors gain insights into the latest proven concepts, network and establish new business relationships, while also enjoying the NOAH business networking dinner party. Known for its focus on profitable business models and data, the event is also about interacting with speakers, being inspired, and having fun. From 2015 onwards, NOAH is hosting two conference events in Europe with different underlying Lea Vajnorsky themes. NOAH London in November will be continuing its focus on connecting capital with great entrepreneurs and helping service providers to find relevant customers. NOAH Berlin in June Business Development 2017 presents a unique discussion platform for CEOs and founders from established champions and disruptive challengers across a number of key industry verticals. www.noah-advisors.com www.noah-conference.com